The Mission Valley YMCA believes in offering extremely diverse programs to its community—and its skateboard and BMX Park certainly exemplifies this sentiment. Park Coordinator Laszlo Kelemen shared how ActiveRewards challenged his park visitors by giving them an opportunity to incorporate a national brand into their active lifestyles.

ActiveRewards brings relevant and compelling promotional opportunities to organizations and sporting events, including free samples, seasonal promotional kits, and on-site promotions…all at no cost to ActiveRewards partners. Most recently, Kelemen chose to participate in the ActiveRewards Slim Jim promotion into his BMX contest. In addition to receiving 1,000 product samples and branded stickers, the Mission Valley YMCA and other participating organizations were eligible for a chance to win a $5,000 facility makeover—as well as a visit from BMX legend, Dave Mirra. The facility that provided the best action photo incorporating the Slim Jim branding would be awarded the prize.

“This was one of my biggest events of the year and it was just the right one to combine with the Slim Jim promotion,” explains Kelemen. “The event brings everyone from young kids to professionals and local to non-local riders alike. The Slim Jim product was the very first thing participants saw when they walked through the door.”

Kelemen’s team prepared an adventurous idea for the ActiveRewards competition. “I didn’t really know what was happening until the car drove up in the parking lot,” laughed Kelemen. His staff and members had covered an entire car with the 1,000 Slim Jim promotional stickers. Following that, recalls Kelemen, “one of the staff came up with the idea to take contest photos with local professional and amateur bike riders.” The idea resulted in captivating action shots that served as a valuable promotional tool and drew significant attention to the Slim Jim brand. “The Slim Jim
competition definitely brought a lot more people to the facility” explains Kelemen, “and it increased our exposure and generated a lot of interest.”

When the BMX Skate and Bike Park team found out they had won the ActiveRewards promotion, they were “definitely excited,” recalls Kelemen. “We gave back to the people who helped make the event happen; we re-designed the BMX course and added new components. We never had anything like that happen here before, and lots of new people came out for the check presentation.”

“This was one of my biggest events of the year and it was just the right one to combine with the Slim Jim promotion.”

Laszlo Kelemen
Park Coordinator

What is ActiveRewards?

ActiveRewards provides free product samples and premium give-aways to organizations and events to help increase participant satisfaction, attract new members and promote their organization. Recent programs include Goody StayPut™ Hair Elastics, Snickers Marathon® Energy Bars, Clairol Herbal Essences and Starbucks.