Propel®Fitness Water was offered to active men and women at health and fitness clubs who were part of the ActiveRewards network. The program’s success was largely due to the engaged health club managers devoted to rewarding their members with a product that satisfies the nutritional needs of health club members.The

ActiveRewards team managed all aspects of the program including distribution of 1.4 million chilled Propel®Fitness Water samples in over 2,500 fitness facilities and 300 college recreation centers nationwide. In addition, ActiveRewards handled all promotional aspects by providing facility management with extensive collateral materials to increase consumer awareness and education, including “Hydration Tips”and informational brochures.

Results:
The Propel® Fitness Water promotion was enormously successful with clubs reporting 96% of members having strong positive feedback to the promotion and product. Many clubs that did not previously carry the product contacted Propel® to include the fitness water in their beverage selection simply based off high demand from their members.

“Fantastic promotion! The members loved the water. A lot of members had never tried Propel before and said they were going to buy Propel vs. regularfitness water.”

21st Century Super Fitness
Toledo, OH

What is ActiveRewards?

ActiveRewards provides free product samples and premium give-aways to organizations and events to help increase participant satisfaction, attract new members and promote their organization. Recent programs include Goody StayPut™ Hair Elastics, Snickers Marathon® Energy Bars, Clairol Herbal Essences and Starbucks.