ActiveRewards and Crystal Light® On The Go brought ActiveRewards members free Crystal Light samples to charity walks, fun runs, and community runs. ActiveRewards teamed with nearly 490 events nationwide to distribute one million Crystal Light On
The Go product samples and promotional cards. The samples were provided during race registrations and post-race finish lines, as well as in race goodie bags.

Crystal Light was well received by all the participating charity walks and fun runs; Run for the Rose (Pompano Beach, FL) reported “our runners really enjoyed the
Crystal Light samples. It is very convenient to add them to bottles of water during the race…and of course the flavors tasted great!” Further, the Emma Creek Classic
(Hesston, KS) event took the opportunity to add the Crystal Light logo to the runners’ t-shirts to add value to their race and inspire participants to stay hydrated
during the race.

The ActiveRewards promotion featuring Crystal Light On The Go samples was a huge hit with the event directors and participants. Crystal Light On The Go gave participants the opportunity to try the latest Crystal Light products, and also supported healthy lifestyles by encouraging participating athletes to stay hydrated.

“Crystal Light offers convenience as well as a healthy alternative to those not-so-healthy drinks!”

Every Step Counts
San Leandro, CA

What is ActiveRewards?

ActiveRewards provides free product samples and premium give-aways to organizations and events to help increase participant satisfaction, attract new members and promote their organization. Recent programs include Goody StayPut™ Hair Elastics, Snickers Marathon® Energy Bars, Clairol Herbal Essences and Starbucks.