ActiveRewards provided fitness facilities and endurance events across major U.S. markets with Detour® Activity Bars, including Detour Runner, Core Strength, Biker, and Yoga bars. The Detour promotion gave health club managers and race directors an opportunity to supply their participants with an assortment of high-nutrient bars formulated for different healthy-lifestyle activities. A total of 250,000 Detour Activity Bars and coupons were distributed to health clubs, non-profit community centers, college recreation centers, and endurance events; which proved to be a great fit for all the facilities and events involved with the program.

Participating ActiveRewards partners saw a great response to the Detour Activity Bars; many facility managers and race directors were excited to feature an up-and-coming brand of energy bars. Specifically, many participants reported an overwhelming reaction to the revolutionary ingredient, MicroLactin™, a milk protein-based supplement proven to promote healthy joint function.

A number of fitness facilities incorporated the Detour promotion into in-house events, such as spring health fairs, member appreciation days, and open houses. Health club members enjoyed the trial-size samples, as it gave them an opportunity to get a taste without loading up on extra calories. Further, many race participants remarked the Detour Runner and Biker bars were the perfect addition to their running experience.

Results:
The Detour Activity Bar program proved to be a favorite among health club members and race participants. The trial-size samples gave participants the opportunity to try a bar that fit the nutritional needs of their chosen activity without the heaviness of a full-size energy bar. Further, health club and event staff members reported a tremendous response to the diversity of Detour Bar products and flavors. The Detour program was successful in pulling together two ActiveRewards partner-bases by offering an innovative line of products that fit the needs of many healthy-lifestyle activities.

“All of our participants were thrilled to try the Detour Runner Bars…everyone enjoyed the taste and nutritional value. Many thanks to Detour for the contribution!”

St. Patrick’s Day 10K
San Diego, CA

What is ActiveRewards?

ActiveRewards provides free product samples and premium give-aways to organizations and events to help increase participant satisfaction, attract new members and promote their organization. Recent programs include Goody StayPut™ Hair Elastics, Snickers Marathon® Energy Bars, Clairol Herbal Essences and Starbucks.